Last Thursday night, in a small Newtown shop filled with nails
and concrete cutters I gave birth. There, next to wooden crates and tied up models, a little baby with which I carried in my womb for the past two months
popped out. That little baby was my first ever project as a publicist. And damn
was it good to have that baby out.
Conception
While brainstorming ideas to create more
awareness for the brand, I briefly mentioned to Arthur, the designer behind Provocator, that we should organise a collection launch for the new range coming
out. I wasn't that serious. It was one of those ideas you throw out that you
don’t think will happen.
But “Sure, organise it” was his answer.
The Morning After
When they talk about morning sickness
they ain’t kidding. I was nauseous and dizzy. Delirious with excitement and scared shit less at the same time. I was even vomiting all my food up
but not losing any weight. It was a cruel cruel world. Am I really organising a
collection launch all by myself? How was I supposed to do such a thing? I had
no idea where to begin.
Who’s your Daddy?
I enlisted the help of the most masculine
person in my life, Lola Li, a slut in the food and alcohol industry and surrogate father to baby. I needed her help with getting alcohol sponsors so that I could get all the fashion people deliriously drunk on the night.
Fashion people drunk is the only measurable way to find out if your event is a
success.
Organising the models and set-up for the event was probably one of the most fun things about making the event. Doing model castings was a great experience since I've never done that before. It was kinda like I was the popular kid in primary picking all the cool kids to be on my team. You can tell I was never the cool kid ):
Labour
This was the time where all the stress, tears
and emotions ran wild. At first I was dealing with it okay, but as time ticked by the stress levels started to kick in and the
contractions came closer together. Soon I was red faced from all the huffing and puffing, and maybe a few too many glasses of wine. But we were running late and I couldn't get these bitches into their outfits fast enough. We even had one of the press people come in whilst I was tying one of the models up to the infrastructure.
And suddenly, in a flash it was all over. The event had finished, stylists were drunk, models had started to drink and I was still trying to figure if we were going to pull it off.
After Delivery
I read somewhere that when you finish giving birth your brain releases chemicals which calm you, make you forget how painful childbirth is and make you want to continue popping them out. That's what happened and for some sick twisted reason I want to do it all over again. Planning this event has probably been the most stressful thing I have ever done but Oh my god I want to give birth to another event. Maybe a full scale runway show. Next Fashion Week. Here's hoping.
I was also very fortunate to work alongside such a great designer who trusted my judgement and gave me heaps of control over the event. I would also love to thank all the mid wives, aka hair/makeup/people that helped, couldn't of done it without them.
